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Web TV Producer Sib Law In Search of His Audience

Stratford-based video producer is excited about the possibilities of programming with the Internet.

J. Sibley Law, known as Sib to most people, is busy making a name for his Stratford-based business, Saxon Mills, as a provider for original entertainment programming on the Internet.

His war horse in the battle for eyeballs is TangoDango.com, Saxon Mills' Internet channel, which recently was showing a light-heartedly gruesome retelling of Hansel and Gretel that reinterpreted what "Grimm Fairy Tale" meant.

Law says he is an active member of the International Academy of Web Television, the direction that he feels entertainment programming, and advertising, is headed on the Internet.

He got his start producing as part of a small team that produced the United Nations Commemoration in 1995 in San Francisco. Law said CNN produced all the video and he was grateful for their live coverage.

He is the former chairman of the Stratford Arts Commission who from 2005 to 2010 co-founded on the Shakespeare Theatre grounds, and co-founded , which showcased new works by over 100 Connecticut playwrights.

He also wrote and directed live theater for the stage, and his play "A Standing Date" was well received when it was staged at the Thomaston in 2010.

Playing a 'long game'

Law said he is playing "a long game" with his Internet venture, so its modest start-up success isn't daunting. WebTV, as it is called, is slowly but steadily building an audience.

An earlier attempt, "News for Blondes," featured newscasts by blonde host Bonnie Borst. "It was our attempt for a very female-friendly take on the news," he said.

He thinks it didn't catch on because the program wasn't clear what it was about. Law said the only way to avoid reinforcing the stereotype about ditsy blondes was to constantly explain the difference, which he didn't want to do. That created a problem with the brand.

"People didn't get why it was called 'News for Blondes,'" he said.

More on TangoDango

TangoDango tries to avoid that problem by presenting programming that is self-explanatory. Law said. There's a cooking show hosted by a fictional Mafia wise guy, an off-beat comedy series by Milford resident Mike Field about employees of a multiplex movie theater, and the Wonder Project, featuring short films by independent filmmakers from New York and Connecticut.

Advances in digital video and Internet technology make it easy and affordable to produce video content and feature it over the Web for subscribers and advertisers.

"I pretty much office out of the house," said Law, and he converted his garage into a studio complete with a green screen for adding visual backgrounds.

Stratford's location an hour from New York City allows him and his crew to use New York actors and locations, and to partner up with Big Apple-based Web TV production companies.

What's new for 2012?

"I'm very excited about an animation series," he said, though he didn't want to talk about the details because it is still under development.

Law did say the new program would demonstrate the possibilities for digital animation for political comedy programming. And it so happens that this is a presidential election year.

"Our goal is to lampoon the process of running for president," he said.

max February 01, 2012 at 11:48 AM
The website is interesting, what's on tap for 2012 episodes?
Hal Baird February 01, 2012 at 12:16 PM
I'll known "Sib" for many years and if there's someone who's going to make this work, it's him. All the various forms of media/communication are coming together so that one day in the near future you'll receive it all (TV, phone, music, internet, games, etc.) on one machine/device. SIb is smart enough to realize this and to jump in on the ground level so he will be miles ahead of those who "join" later in the process. I look forward to his future ventures. (BTW his first initial is J not H as written in the story).
Jason Bagley (Editor) February 01, 2012 at 01:55 PM
Thanks, Hal
Michelle February 01, 2012 at 04:06 PM
I have worked with Sib Law on several occasions and in different capacities. One project in particular is "Uncle Vics Kitchen", in which I play the part of the mob boss' wife. Sib is fantastic to work with. His creativity and passion for his work are quite evident in his projects. TangoDango will gain wings and take off. I like to refer to Sib as a web guru. I wish Sib Law all the very best and much success! He is a wonderful guy and a true pleasure to work with. His future is very bright with success.
Dave Bonan February 01, 2012 at 08:33 PM
we have a groundbreaking show in the works.
Dave Bonan February 01, 2012 at 08:33 PM
hey Michelle! we have a show in the works.
Priscilla Lynn February 01, 2012 at 09:15 PM
Very enjoyable read on a visionary entrepreneur.
Craig Budnick February 01, 2012 at 10:27 PM
In a town of 51,000 people, Sib is one of our creative gems. Keep up the great work Sib and continue to put Stratford on the map!!
Neil Sherman February 02, 2012 at 07:22 PM
It's great to hear of Sib's continued success and reach for success. We need support for Stratford's businesses in Stratford and I welcome Sib's good efforts.

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