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Health & Fitness

Bogus Points Plan at Stratford's Regal Cinemas?

Deceptive promotion plan by a local movie house.

This afternoon (August 18) my wife and I went to the movies at the Regal Stratford 14 Theatres to see "Hope Springs."

Over the years, I have patronized our local theater and I've accumulated points on my Regal Member Card based on the number of dollars I've spent there. In looking at my "balance" I noticed I had 233 points and I felt it was time to spend 150 of those on a free ticket.

When I attempted to do so I was told I couldn't because a real ticket hadn't been printed by the computer. So I asked the manager (it reached that level of argumentation) if I could hand the ticket seller the total amount shown for the purpose of generating two tickets and then he would hand me back the price of one of those.

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I was told that couldn't be done and I would have to use my points the next time at the theater.

As I see it, I will never be able to redeem my points because I'll go through the same explanation the next time. What I am saying is the theater's point plan is bogus. I intend to notify Regal's corporate headquarters about today's experience.

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I urge movie goers not to patronize the Stratford 14 Theatres because of their business practices. Most movies are shown elsewhere.

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