Bogus Points Plan at Stratford's Regal Cinemas?

Deceptive promotion plan by a local movie house.

This afternoon (August 18) my wife and I went to the movies at the Regal Stratford 14 Theatres to see "Hope Springs."

Over the years, I have patronized our local theater and I've accumulated points on my Regal Member Card based on the number of dollars I've spent there. In looking at my "balance" I noticed I had 233 points and I felt it was time to spend 150 of those on a free ticket.

When I attempted to do so I was told I couldn't because a real ticket hadn't been printed by the computer. So I asked the manager (it reached that level of argumentation) if I could hand the ticket seller the total amount shown for the purpose of generating two tickets and then he would hand me back the price of one of those.

I was told that couldn't be done and I would have to use my points the next time at the theater.

As I see it, I will never be able to redeem my points because I'll go through the same explanation the next time. What I am saying is the theater's point plan is bogus. I intend to notify Regal's corporate headquarters about today's experience.

I urge movie goers not to patronize the Stratford 14 Theatres because of their business practices. Most movies are shown elsewhere.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Hal Baird August 28, 2012 at 08:12 PM
Thanks to all who took the time to comment, both those who agreed with me and those who say they've never had a problem at the theater. It's interesting that no one from the local theater or corporate headquarters (yes, I did e-mail them about the problem) took the time to respond. I would have thought I would have seen "Drop dead Mr. Baird", "Let's see what we can do to correct this", or some response in between. I guess customer service is not important to some companies, this being one of those.
JibCT August 28, 2012 at 10:20 PM
Have you tried posting on their FB page or their twitter? Social media seems to work very well these days since it is so public and they are more afraid of backlash. https://www.facebook.com/RegalEntertainmentGroup https://twitter.com/RegalMovies
Hal Baird August 28, 2012 at 10:53 PM
JibCt: I did tweet them (with no reply). In fact I was so angry the day it happened, I tweeted them as soon as I blogged here on Patch. I do not use Facebook, I doubt that they are on Google+ which I do use.
JibCT August 28, 2012 at 11:55 PM
I don't use google+ so I don't know either. Sorry you aren't getting any response from them. Their ambiguous point system is certainly a problem, but regardless it seems that the manager didn't treat you very well. For that alone they should respond to you in some fashion. Well that and it is just common courtesy. They could do it for that reason.
Hal Baird August 26, 2013 at 01:30 PM
In the all's well that ends well department, you folks would appreciate this. Almost one year to the today (August 24, 2013, actually) my wife and I went to see "The Butler" at this theater. The ticket seller announced proudly that I had earned a free ticket for my next time at the theater. Upon looking at the receipt I had 300 bonus points (not the 150 I originally thought would qualify me). I thanked the young lady. There is a three month expiration date on the coupon. So whether there's anything I care to see or not by November 22, I will use the pass just so I know justice was served (LOL). And so my adventure with the Regal Theater chain comes to a close. Thank you all for your follow up posts, both favorable and unfavorable.


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