You might be wondering why a Social Media Strategist is suggesting you quit social media. It’s simple. Social media is sucking the life out of us. It’s everywhere, in everything we do, but is there a happy medium where our lives online and offline can meet? Maybe.
When was the last time you picked up the phone and talked to a friend?
When was the last time you just went to a place without checking in?
When was the last time you didn’t tag yourself and a friend in a post on social media?
If you’re like a lot of Americans, the answer is that it has been a long time.
The argument to quit social media is that there are real people in the world who really need you and your attention. You are valued in the three-dimensional world in ways that cannot be conveyed online. How you see yourself is -- by some accounts -- decreased when you’re spending hours online.
Here’s the problem with the argument to quit social media: It fails to include how social media helps us and our businesses. Social media, when used properly, is a tool for people who would otherwise have not met, to meet and interact. Perhaps there is an exchange of business. Perhaps you learn about a new business or idea or book or recipe. This may not have happened without it or at least at the pace it happens on social media.
Social media is making the world a smaller place in which we can relate and do business. The important thing to remember is that online isn’t the only world. Finding a healthy dose of online and offline is the key to maintaining a presence on and off social media.
Cynthia Cavoto is the Founder of Firebrand Social Media bringing social media solutions to businesses. She and her team ignite the online fire for businesses to establish and build an online audience on a variety of social media platforms. She can be reached at firstname.lastname@example.org.