Tips for Finding the Right Social Media Manager

Are you looking for the right social media message for your business? One of the best ways for businesses to bring a consistent message to the marketplace is by hiring a Social Media Manager. Their role is to understand the business and industry and send an appropriate message to clients and prospects via online marketing. 

Finding the right social media manager will vary depending on a variety of factors. It is important to ask questions to be sure the manager and business are a good match for each other. It is essentially a job interview for both parties. 

Here are tips for finding the right Social Media Manager for your small business: 

1. Social Media Philosophy: Find out their philosophy on the basics of social media – Which platforms are best for your type of business? How often should you be posting to these platforms? What type of information should be shared on each platform? Hint: It’s not all platforms and it’s not the same message.
2. About Them: How long have they been a social media manager? What made them decide to choose this as a business? How long have they been in business? You may not want to be someone’s first or only client. You may want them to have more experience and testimonials from past clients.
3. Experience: Understand the history of the person you are hiring. You want to know as much about them as they know about you and your business. It’s okay to ask how and why their business got started, for example. Think of it as a job interview for both of you. 

At Fire Brand Social Media we’re igniting conversations between businesses and their clients and prospective clients. We want to bring the best and most consistent message to your audience via social media platforms such as Facebook, Twitter and Google+.

Cynthia Cavoto is the Founder of Firebrand Social Media bringing social media solutions to businesses. She and her team ignite the online fire for businesses to establish and build an online audience on a variety of social media platforms. She can be reached at cynthia@firebrandsocialmedia.com.