Many of the business owners I meet are intimidated by the sheer amount of information and “noise” on Twitter. It is unclear how to use Twitter for business and whether it is worth the time and energy to learn how to use this social media platform. I agree that there is a lot of noise and offer the following Twitter tips for beginners that will make your time spent pay off.
- It is a free marketing platform that can be used to drive traffic to your website, blog, Facebook and other social media.
- Add a photo and bio to your account profile. This legitimizes you as a real person or business. Many experienced Twitter users don’t follow accounts without pictures and bios.
- The “noise” or vast amounts of seemingly useless information, is caused by Twitter being an open network. Unlike Facebook and LinkedIn, for example, users on Twitter can follow or be followed by anyone. That makes for a lot of traffic if you don’t know how to control it.
- Once you have opened an account follow people and businesses within your industry or areas of interest and expertise. This is the first step to cutting down on the noise and having a focused stream of tweets.
- Mention and thank people as they follow you.
- Reply to people who retweet (repeat your tweet) or mention you in a tweet.
- The hashtag (#) is your friend. Hashtags are a common way to search for information about something specific. #socialmedia and #success are two of my favorite hashtags. This is a way to sort all of the information in your Twitter stream to see only posts that apply to your needs.
- Hastags (#) are also important to use in your tweets. They help you get found by others who are searching for information on your business or area of expertise.
- Talk to others on Twitter! This is a great platform to talk to anyone – from celebrities to CEOs, the network is open and you really can talk to anyone. Take advantage of being able to share, ask questions and comment on tweets by the leaders in your industry.
- The Retweet is the best referral you can give to a fellow Twitter user. You’re sharing their tweet with your following and establishing them as someone you admire in some capacity. Be choosy about who you retweet because it reflects on you and your brand.
I could go on and on with Twitter tips! It has been a beneficial platform for me to connect with other social media experts, ask questions and generate leads. It takes time to build a following but it’s worth it! Follow me @CynthiaCavoto.
Cynthia Cavoto is the Founder of Firebrand Social Media bringing social media solutions to businesses. She and her team ignite the online fire for businesses to establish and build an online audience on a variety of social media platforms. She can be reached at firstname.lastname@example.org.